Sponsored by CreateHK, the 3rd Hong Kong Digital Advertising Industry Fresh Graduate Support Scheme provides one-year full-time employment cum on-the-job training programme for graduates in the digital advertising and related disciplines who aspire to develop a career in the digital advertising industry.

Students of Higher Diploma in Marketing and Advertising attended the Career Talk under the scheme on 23 February 2017.   The Career Talk helped students gain a better understanding of the career development and different job functions in the industry.   Three speakers shared industry development trends, types of jobs that are available in the market, as well as job requirements and career prospects of the industry.