Associate of Arts (Cultural Studies and Communication)

Key Features

  • Enforcing a two-pronged approach to both Cultural and Media Studies

  • Engaging in film and documentary productions

  • Being rationally critical of both local and global social issues

Programme Objectives

  • Sharpens the cultural sensitivity among students through a cultural studies framework

  • Imparts basic media/communications theories for further studies or work

  • Gains insights into sub-culture

Programme Learning Outcomes

Upon completion, students will be able to:​
  • communicate convincingly in speech, writing and presentation in both English and Chinese languages for further studies and work;
  • apply a range of IT applications and quantitative skills to support and enhance work;
  • ​apply critical thinking and reasoning skills, thus enhancing problem solving;
  • demonstrate knowledge in issues pertinent to Cultural Studies;
  • articulate the concepts/theories of Cultural Studies in local, context; and
  • apply communication skills in both corporate communication and publication relations realms.


General Education (36 Credits)

  • General English

  • English for Oral Academic Communication

  • English for Academic Writing

  • Business Communication

  • Chinese Language (Putonghua) for Communication I

  • Chinese Language (Putonghua) for Communication II

  • Evolution of Chinese Language

  • Logic and Critical Thinking

  • Understanding Morality

  • Introduction to Information Literacy

  • Free Elective (Details​)

  • Free Elective (Details​)


Programme Specific Courses (24 Credits)

  • Contemporary Cultural Studies

  • Film and Cinema Studies

  • Introduction to Advertising and Public Relations

  • Creativity and Ordinary Culture

  • Urban Subcultures

  • Arts Specific Elective (Details)

  • Arts Specific Elective (Details)

  • Arts Specific Elective (Details)


Life Enrichment and Appreciation Programme (Details)

Articulation Prospects

The College has established an articulation agreement with the following Mainland university for our graduates to articulate to the following degree programmes:

  • Broadcasting and Television Media, Humanities College, Huaqiao University

The College has established an articulation agreement with Hong Kong Shue Yan University for our graduates to articulate to the following degree programmes:

  • Bachelor of Arts (Hons) in English (Year 2)

  • Bachelor of Arts (Hons) in History (Year 2)

  • Bachelor of Arts (Hons) in Journalism and Mass Communication (Year 2)

Some recent graduates of this programme were admitted to the local or overseas Bachelor’s Degree programmes in Arts, such as:

  • Bachelor of Arts (Honours) in Cultural Studies, Lingnan University

  • Bachelor of Arts (Honours) in Liberal and Cultural Studies, Hong Kong Baptist University

Career Prospects

  • Corporate Communication

  • Journalism

  • Advertising and Public Relations

  • Government or Non-governmental Organisations


  • Students have an opportunity of studying for one term in Mainland China or Taiwan.

Student Achievements


Graduate Sharing



  • 2015年人文學科(文化研究與傳播)副學士課程畢業生
  • 升讀香港浸會大學人文學文學士(榮譽)課程三年級