Higher Diploma in Creative Media Design

Key Features

  • Training students in creative media design and production
  • Providing a versatile learning experience, including site visits and outdoor sketching
  • Developing students' skills in using professional multimedia software applications, e.g. Adobe Creative Suite

Programme Objectives

  • Provides students with a broad base of knowledge and skills in creative media and design, incorporating both essential courses in computer studies and creative media including information literacy, programming skills, creative media production with software applications

  • Provides a ladder for further studies in IT and creative media disciplines

Programme Learning Outcomes

Upon completion, students will be able to:​
  • comprehend and apply creative design process into media production;
  • demonstrate logical and analytical skills in programming and operating software applications for effective artistic expression and design;
  • produce creative and innovative multimedia masterpieces through independent and collaborative partnership;
  • recognize the issues related to intellectual property in the process of production;
  • produce a personal portfolio that may include still photography, paintings/ drawings, films/ videos, multi-media productions, or other forms of imaginative activity.

Curriculum

General Education (24 Credits)

  • General English

  • English for Oral Academic Communication

  • Business Communication

  • Chinese Language (Putonghua) for Communication I

  • Chinese Language (Putonghua) for Communication II

  • Introduction to Information Literacy

  • Free Elective (Details​)

  • Free Elective (Details​)

 

Programme Specific Courses (36 Credits)

  • Creative Digital Visual Design

  • Commercial and Advertising Photography

  • AV Production Fundamentals

  • Drawing and Visualization Skills Fundamentals

  • 2D Computer Animation

  • Video Visual Effect

  • Web Design and Development

  • Final Year Project I

  • Final Year Project II

  • Arts Specific Elective (Details)

  • Arts Specific Elective (Details)

  • Arts Specific Elective (Details)

Articulation Prospects

The College has established an articulation agreement with the following Mainland and overseas universities for our graduates to articulate to the following degree programmes:

  • Bachelor of Arts (Hons) in International Business Communications (Top-up), London School of Business and Management

  • Design-Related programmes, Fine Arts College, Huaqiao University


Some recent graduates of this programme were admitted to the local or overseas Bachelor’s Degree programmes in Arts, such as:

  • Bachelor of Arts (Hons) in Creative Media, City University of Hong Kong

  • Bachelor of Arts (Hons) in Applied and Media Arts, PolyU SPEED

  • Bachelor of Creative Arts (Digital Media), Flinders University (Australia) in collaboration with CUSCS

Career Prospects

  • Film and Creative Industry

  • Internet and Multimedia Design

  • Marketing and Advertising

  • Media and Animation Production

Professional Recognitions

  • Students can apply for the Student Membership of the Hong Kong Digital Entertainment Association (HKDEA)

  • Students can apply for the Student Membership of the Hong Kong Computer Society (HKCS)

  • Students can apply for the Student Membership of the Hong Kong Designers Association (HKDA)

Remarks

  • The programme offers an option of summer internship.
  • Students may be required to use their own multimedia equipment to complete their assignments and projects.

Graduate Sharing

謝錦然

謝錦然

 
  • 2015年創意媒體設計高級文憑課程畢業生
  • 升讀香港大學專業進修學院及愛丁堡龍比亞大學合辦傳播、廣告及公關文學士課程三年級
在嶺南大學持續進修學院中,我學到了很多東西,不論是實質技巧或課本理論等知識,都對我日後繼續學業有很深的幫助。當中有不少的科目更是在其他學院沒有的,對於學生來說是一個很好的學習平台。