Business Week 2017 was held by the Business Division of CCLU & LIFE for all business students in March 2017.
A Digital Marketing Seminar by Jeffrey Chu, founder of a full service digital marketing agency in Hong Kong, was held on 10 March 2017. He shared the latest information and trends of both search engine and social media marketing with various local cases with our students.
In addition to professional qualifications, it is crucial for business students to equip themselves with a professional image in workplaces. Grooming Workshop on 6 March 2017 offered essential grooming tips and practical advices for business students to improve their personal appearance.
Wine Tasting Workshop was arranged for all business students on 3 March 2017 as well. Students learned not only about the characteristics of different types of wines, but also wine etiquette, basic wine tasting technique, and rules of wine and food pairing. On the same day, Mr. Tommy Ma, owner of a café and restaurant, was invited to share his experience from a coffee lover to coffee entrepreneur with our students. He also talked about the latest information and trends of operating a café and restaurant together with the ways to get a professional certificate in Barista Skills.