Bachelor of Arts (Honours) in Sport Business Management (Ref. No.: 452833)

Why Choose Stirling?


The University of Stirling is an international university, recognised across the globe for addressing the needs of society through innovative interdisciplinary research; learning and teaching of the highest quality; and for sharing our knowledge with the world.

Founded by Royal Charter in 1967, the University of Stirling was the first new university in Scotland for over 400 years. We retain our pioneering spirit and a passion for innovation and distinction in all that we do. We are an agent for change, connecting people, innovating and transforming the lives of our students, staff and the global communities we serve.

The University was designated Scotland’s University for Sporting Excellence by the Scottish Government, in recognition of our contribution to sport, and our Management School in the top 25 UK institutions for Business and Management (REF 2014). In learning and teaching, we deliver high quality courses that produce work-ready graduates that are highly sought after by employers.

Course Highlights

Study with Stirling at Lingnan University
- Study for a UK degree, awarded by the University of Stirling, at Lingnan University campus
- Awarded 5 QS stars for teaching, employability and internationalisation (QS World University Rankings 2018)
- Almost ¾ of research activity rated either world-leading or internationally excellent (REF 2014)
- 98% of our leavers are in employment or further study within six months of graduating (Destinations of Leavers from Higher Education survey 2015/16)
- The University of Stirling Management School was ranked top 25 for Business and Management in the UK (REF 2014)

Why Study Sport Business Management?

Sport business is a dynamic and competitive industry, involving globally recognised brands and hugely popular products, services, and events. Students who study Sport Business Management will experience an industry-focused curriculum delivered with the support of ‘real life’ contexts and realistic sports-based working environments. The learning experience is facilitated through a variety of different delivery modes; opportunities to enhance and develop a range of personal skills including problem solving, decision making and reflective skills; and engagement with a consultancy project, working with a sport company to enhance their business.

The Course

The Sport Business Management course is designed to meet the modern sport industry’s requirement for technically competent, customer-oriented, innovative and commercially minded practitioners who have the flexibility and capability to apply their knowledge across the domestic and international sports markets. 

There are three key components to the Sport Business Management course: Sport Management and Technical Expertise; Business Enterprise; and Market Awareness. Each component is represented throughout the course, creating a unique balance between generic business study and the more industry-focused sport modules. The course offers an understanding of strategies, policies and practices in sport business – including knowledge of key contemporary issues such as marketing and branding, sponsorship and finance, sport event management, globalisation, regulation, corporate social responsibility and sport’s role in consumer culture. 

Upon graduating, you will be able to apply sound analytical techniques that underpin scientific principles and management skills specific to the challenges faced by the sport industry. There are many opportunities across a range of sport business organisations, including sport venue management, project management of sporting events, or management of a sport retail business.

Course Structure

The course consists of nine modules and a work-based project, to be completed in 12 months.  One module in each semester is co-taught face-to-face by teaching staff from the University of Stirling, in Hong Kong.
 
Semester Subject 1 Subject 2 Subject 3 Subject 4
1 Managing the Consumer Experience Sport Marketing Managing the Business of Sport Financial and Business Modelling (Sports)
2 Work-Based Project - Sports Management Sport Governance Developing Sustainable Events Professional Development and Practice 
3 Project Management (Sports) Work-Based Project - Sports Management Sports Policy

*The above are indicative units on offer and provided as a guide only.
*This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance, the Government of the HKSAR (Ref No: 452833).
It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.

Teaching and Learning Support, Facilities and Services

Commencement
  • September / October every year
Teaching and Learning Activity
  • Courses are designed and coordinated by the University of Stirling.
  • Web-based learning platform and materials are provided by the University of Stirling.
  • Teaching activities include face to face teaching in Hong Kong by teaching staff from the University of Stirling, who co-teach one module in each semester and lectures
    conducted by local lecturers of LIFE.
  • Normally there are 12 to 15 face-to-face contact hours per week.
Medium of Instruction
  • Class, assessments and course materials are delivered in English.
Assessment
  • Assessments are designed to measure learning outcomes effectively, which includes individual assignment, group project, business report, presentation and examination.
Consultation Service
  • Academic support is provided through consultation meetings with local lecturers
    and academic advising by course leader.
Pre-sessional Workshop
  • Optional pre-sessional workshops are provided to prepare students for undergraduate-level studies in English.
Support and Services Students may access the following teaching and learning facilities and services:
  • Computer, multi-media and learning common facilities at Lingnan University
  • The University of Stirling's e-library 
  • The University of Stirling's online learning platform
  • Career and counselling support
Teaching Venue
  • Classes are delivered at the Lingnan University Main Campus close to the Siu Hong Station of MTR West Rail Line.
Sports Facilities
  • Students may access to Lingnan University Sports Complex and Swimming Pool.
Student Medical and Dental Scheme
  • Full-time students can enjoy medical and dental benefits.

 

Admission Requirements

Minimum Admission Requirements

In order to be eligible for admission to the course, students have to be graduates of:
  • Higher Diploma or Associate Degree in relevant discipline with a Cumulative Grade Point Average (CGPA) of 2.00 or above (out of 4.00), in which two sport-related courses and one business-related course are all at GPA of 2.33 or above; or
  • Equivalent qualifications
     
Requirement for English Proficiency
  • Successful completion of a Higher Diploma, Associate Degree or an equivalent qualification, where the language of instruction was English; or
  • Achieved an Academic IELTS of 6.0 with no band score below 5.5; or
  • Equivalent qualifications
Applications will be selected on the basis of academic merits. Shortlisted candidates may be required to attend an interview.
 

Fee and Financial Assistance

Application fee: HK$ 200 (non-refundable)
Tuition Fee: HK$ 105,600 (3 terms in 1 year)
Financial Assistance: Extended Non-means-Tested Loan Scheme

Programme Prospectus

 
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Programme Introduction Seminar

Date: 15 June 2018 (Fri)
Time: 2:00pm - 2:30pm
Venue: NAB201/A, New Academic Block, Lingnan University, Tuen Mun.
Click here for registration

Application

1. Online Application

Applicants may submit their online application here.  Applicants will be contacted for interview arrangement and will be required to attend the admission interview with the following documents:

a) 1 set of copies of academic transcripts and certificates proving the academic qualification achieved and bring along the original documents for verification;
b) 1 copy of HKID card and bring along the original documents for verification; and
c) Non-refundable application fee of HK$200 by a crossed cheque payable to "Lingnan University" or Octopus payment.


2. Application Submission by Mail 

Completed application form should be mail to UG01, New Academic Block, Lingnan University together with the following documents:

a) 1 set of copies of academic transcripts and certificates proving the academic qualification achieved;
b) 1 copy of HKID card; and
c) Non-refundable application fee of HK$200 by a crossed cheque payable to "Lingnan University".
  
Applicants will be contacted for interview arrangement and will be required to bring along the original documents for verification.


3. Application Submission in Person

Completed application form should be submitted to UG01, New Academic Block, Lingnan University or with the following documents AND bring along the original documents for verification:

a) 1 set of copies of academic transcripts and certificates proving the academic qualification achieved;
b) 1 copy of HKID card; and
c) Non-refundable application fee of HK$200 by a crossed cheque payable to "Lingnan University" or Octopus payment.

Enquiry

Division of Higher Education and International Programmes (HEI)
Lingnan Institute of Further Education
 
UG01, New Academic Block, Lingnan University
Tel  :  2616 8247 / 2616 8274
Website  :   www.LN.edu.hk/life
Email  :  hei@LN.edu.hk

Note

This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance (Cap. 493).  It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.