A series of industry-led and ideas-driven modules with a particular focus on media writing and production
Understanding how the Public Relations/Corporate Communications have developed with the advent of interactive content and digital distribution
Raising critical awareness to grasp the complicated relationships between media, society and technologies
Equips students with skills in Chinese media writings
Nurtures students’ appreciation of both literature and movies and
Prepares students for further studies or work in the field of Journalism and Communication
General Education (24 Credits)
Chinese Language for Communication I
Chinese Language for Communication II
General English
English for Academic Purposes I
Business Communication
Introduction to Information Literacy
Free Elective (Details)
Free Elective (Details)
Programme Specific Courses (36 Credits)
News Writing and Editing
Introduction to Mass Media
Creative Digital Visual Design
Introduction to Media Theory
Commercial and Advertising Photography
Copywriting in Public Relations
Reportage Writing and Documentary Production
Interviewing Techniques
Copywriting of Advertisement
Script Writing and Movie Production
Online Journalism – Today and Future
Ethical Issues in Chinese Media
Internship (Language, Media and Communication)
Apart from Chinese courses and courses which require students to have working knowledge of Chinese, all courses are normally taught in English.
The College has established an articulation agreement with Hong Kong Shue Yan University for our graduates to articulate to the following degree programmes:
Bachelor of Arts (Hons) in Journalism and Mass Communication (Year 2)
Bachelor of Arts (Hons) in History (Year 2)
Some recent graduates of this programme were admitted to the local or overseas Bachelor's Degree programmes in Arts, such as:
Bachelor of Arts in Chinese, City University of Hong Kong
Bachelor of Arts (Hons) in Creative and Professional Writing, Hong Kong Baptist University
Bachelor of Social Sciences (Hons) in China Studies, Hong Kong Baptist University
Bachelor of Social Sciences (Hons) in Media and Social Communication, Hong Kong Baptist University
Bachelor of Arts (Hons) in Chinese, Lingnan University
Bachelor of Social Sciences (Hons) in Social and Public Policy Studies, Lingnan University
Bachelor of Education (Hons) in Chinese Language, The Education University of Hong Kong
Bachelor of Arts, The University of Hong Kong
Advertising and Public Relations
Editing and Publishing
Journalism
Education
Government or Non-governmental Organisations
The following scholarships were available for students with outstanding performance in academic studies, great achievement in extra-curricular activities and/or valuable contribution to the College/University/Community:
劉珩致
Lau Ka Wai
王潔瑩
張譯之
麥尚中
陳曉雯
朱峻賢
黃嘉麟