• The first sub-degree programme to include both marketing and event management elements

• Imparting comprehensive and latest marketing knowledge and skills, including digital marketing and social media

• To equip students with specialty knowledge and skills in the field of marketing and event management for meeting the dramatic and ever changing demand of the industry.

• Providing students with academic and professional training in marketing and event management;

• Developing comprehensive marketing, event planning and communication skills for the modern world.

• analyze the macro and micro environment and identify key factors to influence marketing and event management;
• distinguish different characteristics of promotional tools;
• ​apply marketing concepts and event marketing strategies to design marketing plans;
• demonstrate proficiency in oral and written language competence in both English and Chinese for future studies or work; and
• apply problem-solving, IT and critical thinking skills for handling further studies or career pursuit.

General Education (24 Credits)

• Chinese Language for Communication I

• Chinese Language for Communication II

• General English

• English for Academic Purposes I

• Business Communication

• Introduction to Information Literacy

• Free Elective (Details)

• Free Elective (Details)

Programme Specific Courses (36 Credits)

• Event Management 

• ​Event Sales and Marketing

• ​Brand Management

• Marketing Research

• ​Digital Marketing Fundamentals

• Understanding Consumers

• Advertising and Integrated Marketing Communications

• Services Marketing

• Economics for Business Studies

• Financial Accounting

• Principles of Management 

• Principles of Marketing 

• Internship (Business)

Apart from Chinese courses and courses which require students to have working knowledge of Chinese, all courses are normally taught in English.

The College has established an articulation agreement with the following Mainland and overseas universities for our graduates to articulate to the following degree programmes:

• International Business, International school, Huaqiao University

• International Economics and Commerce, Economics and Finance College , Huaqiao University

• Business Administration, Business Administration College , Huaqiao University

• Bachelor of Arts in Business Administration, Wesleyan College (Graduates will be considered for tuition scholarships up to 50 % of tuition based on grades, recommendations and interviews.)

The College has established an articulation agreement with Chu Hai College of Higher Education for our graduates to articulate to the following degree programmes:

• Bachelor of Business Administration (Hons) (Year 3)

• Bachelor of Business Administration (Hons) in Finance (Year 3)

• Bachelor of Business Administration (Hons) in Finance and Information Management (Year 3)

The College has established an articulation agreement with Hong Kong Shue Yan University for our graduates to articulate to the following degree programmes:

• Bachelor of Business Administration (Hons) (Year 2)

Some recent graduates of this programme were admitted to the following Bachelor’s Degree programmes:

•  

  
  Bachelor of Business Administration (Hons) in Marketing, The Hong Kong Polytechnic University  

• Bachelor of Business Administration (Hons) in Global Business and Marketing, The Open University of Hong Kong 

• Bachelor of Business Administration in Marketing, City University of Hong Kong

• Bachelor of Business Administration (Hons) – Marketing Concentration, Hong Kong Baptist University

• Bachelor of Business Administration (Hons) – Marketing Stream, Lingnan University 

• Advertising
• Public Relations
• Customer Relationship Management
• Customer Services
• Event Management
• Retailing and Sales and Marketing 

• Students are eligible to apply for the Student Membership of HKIM

• Students can register as The Chartered Institute of Marketing (CIM) Affiliate (Studying) Member

• Lingnan Institute of Further Education is the supporting organization of the 3rd Hong Kong Digital Advertising Industry Fresh Graduate Support Scheme.

3rd Hong Kong Digital Advertising Industry Fresh Graduate Support Scheme

 

HKMA/TVB 傑出市場策劃獎2016

港生四川義教學習感恩

The following scholarships were available for students with outstanding performance in academic studies, great achievement in extra-curricular activities and/or valuable contribution to the College/University/Community:

• Lingnan Business Faculty Members Scholarship
• Department of Marketing and International Business Scholarship
• Lingnan Club Scholarship
• Lingnan Education Organization Scholarship
• Lingnan University Alumni Association (Hong Kong) Scholarship