Imparting comprehensive and professional marketing knowledge and skills, including advertising and customer communication skills
Covering advanced topics such as brand management and services marketing
Preparing students to become marketing and advertising professionals
Provides academic and professional training in comprehensive marketing, advertising and communication skills
Emphasises a combination of theories and practical experiences
General Education (24 Credits)
General English
English for Oral Academic Communication
Business Communication
Chinese Language (Putonghua) for Communication I
Chinese Language (Putonghua) for Communication II
Introduction to Information Literacy
Free Elective (Details)
Free Elective (Details)
Programme Specific Courses (36 Credits)
Statistics for Business
Financial Accounting
Principles of Marketing
Economics for Business Studies
Principles of Management
Information Systems Management
Digital Marketing Fundamentals
Advertising and Integrated Marketing Communications
Brand Management
Understanding Consumers
Services Marketing
Marketing Research
Apart from Chinese courses and courses which require students to have working knowledge of Chinese, all courses are normally taught in English.
The College has established an articulation agreement with the following Mainland and overseas universities for our graduates to articulate to the following degree programmes:
International Business, International school, Huaqiao University
International Economics and Commerce, Economics and Finance College , Huaqiao University
Business Administration, Business Administration College , Huaqiao University
Bachelor of Arts in Business Administration, Wesleyan College (Graduates will be considered for tuition scholarships up to 50 % of tuition based on grades, recommendations and interviews.)
The College has established an articulation agreement with Chu Hai College of Higher Education for our graduates to articulate to the following degree programmes:
Bachelor of Business Administration (Hons) (Year 3)
Bachelor of Business Administration (Hons) in Finance (Year 3)
Bachelor of Business Administration (Hons) in Finance and Information Management (Year 3)
The College has established an articulation agreement with Hong Kong Shue Yan University for our graduates to articulate to the following degree programmes:
Bachelor of Business Administration (Hons) (Year 2)
Some recent graduates of this programme were admitted to the following Bachelor’s Degree programmes:
Bachelor of Business Administration in Marketing, City University of Hong Kong
Bachelor of Business Administration (Hons) – Marketing Concentration, Hong Kong Baptist University
Bachelor of Business Administration (Hons) – Marketing Stream, Lingnan University
Students are eligible to apply for the Student Membership of HKIM
Students can register as The Chartered Institute of Marketing (CIM) Affiliate (Studying) Member
Lingnan Institute of Further Education is the supporting organization of the 3rd Hong Kong Digital Advertising Industry Fresh Graduate Support Scheme.
The following scholarships were available for students with outstanding performance in academic studies, great achievement in extra-curricular activities and/or valuable contribution to the College/University/Community:
何詠霖
雷雨婷
布朗然
陳勵瑩