• Imparting comprehensive and professional marketing knowledge and skills, including advertising and customer communication skills

• Covering advanced topics such as brand management and services marketing

• Preparing students to become marketing and advertising professionals

• Provides academic and professional training in comprehensive marketing, advertising and communication skills

• Emphasises a combination of theories and practical experiences

Upon completion, students will be able to:​

• demonstrate fundamental business knowledge and competence in both Chinese and English;
• design appropriate marketing plans for particular market segments, products, and services;
• ​identify a range of economic, social, cultural, and behavioral factors that influence a consumer’s purchasing decisions;
• demonstrate understanding of different promotional tools; and
• apply marketing concepts to real-world business cases.

General Education (24 Credits)

• General English

• English for Oral Academic Communication

• Business Communication

• Chinese Language (Putonghua) for Communication I

• Chinese Language (Putonghua) for Communication II

• Introduction to Information Literacy

• Free Elective (Details)

• Free Elective (Details)

 

Programme Specific Courses (36 Credits)

• Statistics for Business

• Financial Accounting

• Principles of Marketing

• Economics for Business Studies

• Principles of Management

• Information Systems Management

• Digital Marketing Fundamentals

• Advertising and Integrated Marketing Communications

• Brand Management

• Understanding Consumers

• Services Marketing

• Marketing Research

Apart from Chinese courses and courses which require students to have working knowledge of Chinese, all courses are normally taught in English.

Students who are admitted to Business or Tourism related programmes offered by CCLU/LIFE will be given a “conditional offer” from the University of Stirling. Upon graduation＃, students can articulate to the 1-year Top-up Degree programmes offered by University of Stirling in collaboration with LIFE, including

• Bachelor of Arts (Honours) in Marketing, University of Stirling (Reference No: 452687)

• Bachelor of Science (Honours) in Management, University of Stirling (Reference No: 452688)

   

• One of world's top 400 universities (The Times Higher Education World University Rankings 2016)
• 2nd in Scotland and 4th in the UK (The Times Higher Education 150 Under 50, 2016)
• 384th in the World (QS World University Ranking 2015/16)

For details regarding University of Stirling, please click here.

＃Students are required to meet the corresponding admission requirements. LIFE reserves the right in making the final decision to admit students to the top-up degree programmes offered by LIFE in collaboration with the University of Stirling.

The top-up degree programmes are exempted courses governed by the Non-local Higher and Professional Education (Regulation) Ordinance, Government of HKSAR. It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.

Graduates of this programme are eligible to apply for admission to the full-time top-up degree programmes offered at the Lingnan University campus by LIFE in collaboration with overseas universities:

• Bachelor of Arts (Honours) in Marketing, University of Stirling (Reference No: 452687) *

• Bachelor of Science (Honours) in Management, University of Stirling (Reference No: 452688) *

*This is an exempted course governed by the Non-local Higher and Professional Education (Regulation) Ordinance, Government of Hong Kong Special Administrative Region. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.
​

The College has established an articulation agreement with the following Mainland and overseas universities for our graduates to articulate to the following degree programmes:

• Bachelor of Arts (Hons) in Business and Management (Top-up), London School of Business and Management

• International Business, International school, Huaqiao University

• International Economics and Commerce, Economics and Finance College , Huaqiao University

• Business Administration, Business Administration College , Huaqiao University

• Bachelor of Arts in Business Administration, Wesleyan College (Up to 50% of tuition scholarships will be given based on grades, recommendations and interviews.)
   

The College has established an articulation agreement with Chu Hai College of Higher Education for our graduates to articulate to the following degree programmes:

• Bachelor of Business Administration (Hons) (Year 3)

• Bachelor of Business Administration (Hons) in Finance (Year 3)

• Bachelor of Business Administration (Hons) in Finance and Information Management (Year 3)

The College has established an articulation agreement with Hong Kong Shue Yan University for our graduates to articulate to the following degree programmes:

• Bachelor of Business Administration (Hons) (Year 2)

Some recent graduates of this programme were admitted to the following Bachelor’s Degree programmes:

• Bachelor of Business Administration in Marketing, City University of Hong Kong

• Bachelor of Business Administration (Hons) – Marketing Concentration, Hong Kong Baptist University

• Bachelor of Business Administration (Hons) – Marketing Stream, Lingnan University

• Advertising
• Public Relations
• Customer Relationship Management
• Customer Services
• Event Management
• Retailing
• Sales and Marketing
• Government or Non-governmental Organisations

• Students are eligible to apply for the Student Membership of HKIM

• Students can register as The Chartered Institute of Marketing (CIM) Affiliate (Studying) Member

• Lingnan Institute of Further Education is the supporting organization of the 3rd Hong Kong Digital Advertising Industry Fresh Graduate Support Scheme.

3rd Hong Kong Digital Advertising Industry Fresh Graduate Support Scheme

Students of Higher Diploma in Marketing and Advertising attended the Career Talk regarding digital advertising industry.

HKMA/TVB 傑出市場策劃獎2016

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同學出席「HKMA/TVB 傑出市場策劃獎2016」研討會，了解市場推廣計劃背後的構思，以及如何運用市場策略取得最佳宣傳效果。

嶺南「2＋1」升學階梯 3年取英國大學學位

 

嶺南大學持續進修學院 University of Stirling合辦 體驗英式學習 一年制銜接學士課程

港生四川義教學習感恩

The following scholarships were available for students with outstanding performance in academic studies, great achievement in extra-curricular activities and/or valuable contribution to the College/University/Community:

• Lingnan Business Faculty Members Scholarship
• Department of Marketing and International Business Scholarship
• Lingnan Club Scholarship
• Lingnan Education Organization Scholarship
• Lingnan University Alumni Association (Hong Kong) Scholarship