• Imparting comprehensive and professional marketing knowledge and skills, including advertising and customer communication skills

• Covering advanced topics such as brand management and services marketing

• Preparing students to become marketing and advertising professionals

• Provides academic and professional training in comprehensive marketing, advertising and communication skills

• Emphasises a combination of theories and practical experiences

• demonstrate fundamental business knowledge and competence in both Chinese and English;
• design appropriate marketing plans for particular market segments, products, and services;
• ​identify a range of economic, social, cultural, and behavioral factors that influence a consumer’s purchasing decisions;
• demonstrate understanding of different promotional tools; and
• apply marketing concepts to real-world business cases.

General Education (24 Credits)

• General English

• English for Oral Academic Communication

• Business Communication

• Chinese Language (Putonghua) for Communication I

• Chinese Language (Putonghua) for Communication II

• Introduction to Information Literacy

• Free Elective (Details)

• Free Elective (Details)

Programme Specific Courses (36 Credits)

• Statistics for Business

• Financial Accounting

• Principles of Marketing

• Economics for Business Studies

• Principles of Management

• Information Systems Management

• Digital Marketing Fundamentals

• Advertising and Integrated Marketing Communications

• Brand Management

• Understanding Consumers

• Services Marketing

• Marketing Research

Apart from Chinese courses and courses which require students to have working knowledge of Chinese, all courses are normally taught in English.

Graduates of this programme are eligible to apply for admission to the full-time top-up degree programmes offered at the Lingnan University campus by LIFE in collaboration with overseas universities:

• Bachelor of Arts (Honours) in Marketing, University of Stirling (Reference No: 452687) *

• Bachelor of Science (Honours) in Management, University of Stirling (Reference No: 452688) *

The College has established an articulation agreement with the following Mainland and overseas universities for our graduates to articulate to the following degree programmes:

• Bachelor of Arts (Hons) in Business and Management (Top-up), London School of Business and Management

• International Business, International school, Huaqiao University

• International Economics and Commerce, Economics and Finance College , Huaqiao University

• Business Administration, Business Administration College , Huaqiao University

• Bachelor of Arts in Business Administration, Wesleyan College (Up to 50% of tuition scholarships will be given based on grades, recommendations and interviews.)
   

The College has established an articulation agreement with Chu Hai College of Higher Education for our graduates to articulate to the following degree programmes:

• Bachelor of Business Administration (Hons) (Year 3)

• Bachelor of Business Administration (Hons) in Finance (Year 3)

• Bachelor of Business Administration (Hons) in Finance and Information Management (Year 3)

The College has established an articulation agreement with Hong Kong Shue Yan University for our graduates to articulate to the following degree programmes:

• Bachelor of Business Administration (Hons) (Year 2)

Some recent graduates of this programme were admitted to the following Bachelor’s Degree programmes:

• Bachelor of Business Administration in Marketing, City University of Hong Kong

• Bachelor of Business Administration (Hons) – Marketing Concentration, Hong Kong Baptist University

• Bachelor of Business Administration (Hons) – Marketing Stream, Lingnan University

• Advertising
• Public Relations
• Customer Relationship Management
• Customer Services
• Event Management
• Retailing
• Sales and Marketing
• Government or Non-governmental Organisations

• Students are eligible to apply for the Student Membership of HKIM

• Students can register as The Chartered Institute of Marketing (CIM) Affiliate (Studying) Member

• Lingnan Institute of Further Education is the supporting organization of the 3rd Hong Kong Digital Advertising Industry Fresh Graduate Support Scheme.

3rd Hong Kong Digital Advertising Industry Fresh Graduate Support Scheme

 

HKMA/TVB 傑出市場策劃獎2016

港生四川義教學習感恩

The following scholarships were available for students with outstanding performance in academic studies, great achievement in extra-curricular activities and/or valuable contribution to the College/University/Community:

• Lingnan Business Faculty Members Scholarship
• Department of Marketing and International Business Scholarship
• Lingnan Club Scholarship
• Lingnan Education Organization Scholarship
• Lingnan University Alumni Association (Hong Kong) Scholarship